Wes Aoki - Principal

During his childhood, Wes still remembers the first time he saw the "eye" of one of the major television network logos. Soon after, he began to notice other visual symbols, such as the "Olympic Rings" and tried to understand the rationale for it's design. He was intrigued and soon realized how interesting and valuable visual communication can be.  

He started Aoki Design several years ago after having worked with award winning San Francisco and Silicon Valley communication firms as Design Director / Project Manager for over 20 years. His specialty includes helping small businesses grow with distinctive logomarks, websites and effective marketing solutions. 

Background - Wes was born on the East Coast, raised in the Midwest/Rocky Mountains and arrived in the Bay Area in the 80's. 

His view on Design - “Effective targeted communication and design are extremely valuable assets. Companies that utilize these tools have an advantage and reach higher levels of success. Marketing is not just pretty pictures and inaccurate text.” 

The Process - I am often asked how I come up with ideas. It's a creative process that involves in-depth research, clearly understanding my client's business, thinking outside the box and the solution comes to focus.

Industries - Consumer, Technology, Sports, Public Service, Education and New Ideas

View our website wearbluetree.com for unique designs on clothing, mugs, blankets.